WorkAbout
Currently available for new opportunities

Digital-first Brand + Visual Designer
building with an AI-native process.

Driven by design, typography, and the details of how things move on the web. Helping brands create digital experiences that are intentional, polished, and built with AI as a core part of my process.

45.4215° N, 75.6972° W

Based in Ottawa, Canada.

About Me

Hi, I'm Nathan Saunders.

I'm a brand designer based in Ottawa with five years of experience, mostly in B2B SaaS. I help shape brands across web, email, social, and campaigns, from early concept to the work that brings them to life.

Craft is where it shows. Typography, hierarchy, and the small choices that make a layout feel intentional. Having a background in web development gives me a builder's instinct, and I think about how a design holds up once it's actually built.

Outside of work, you can usually find me creating digital art, relaxing with some video games, camping, painting on canvas+walls, and cheering on the Ottawa Senators.

Resume ↗

Experience

2021 - 2021
Freelance Brand Designer

[ Culture Collective ]

2022 - 2022
Co-op Web Developer

[ Knak ]

2022 - 2023
Freelance Designer

[ Knak ]

2022 - 2024
Multimedia Designer

[ Knak ]

2024 - 2025
Freelance Designer

[ Brandspot, Tactix ]

2024 - 2026
Brand Designer

[ Knak ]

Education

2011 - 2012
Design Studies

[ Algonquin College ]

2019 - 2020
Computer System Technology

[ Algonquin College ]

2020 - 2022
Interactive Media Design

[ Algonquin College ]

Skills

TypographyColor theoryLayout & compositionVisual hierarchyLogo designIconographyPrint productionAccessibilityBrand IdentityResponsive web designUX fundamentalsDesign systemsMotion principlesVideo editingHTML, CSS, JSAI fluencyStrategic thinkingCreative directionCompetitive researchCampaign creation

Tools

FigmaIllustratorPhotoshopInDesignAfter EffectsCavalryJitterFramerWebflowKnakSplineGoogle WorkspaceRiveVS CodeLottieProcreateSlackNotionRunwayClaudeChatGPTMidjourney

Recent Work

Started as a co-op marketing developer and progressed through Graphic & Web Designer to Brand Designer. Over 4 years, I've designed full campaigns end-to-end, landing pages, emails, social, paid ads, and event assets like booth design and presentations, while shaping the brand system everything runs on.

+67%

increase in MQLs after pricing page redesign

+94%

increase in qualified pipeline

Partnered with Brandspot to help shape brand identity from the ground up, developing brand language, designing logos and web experiences, and building a custom icon library to round out the visual system.

Led a team of five designers and developers to refresh Culture Collective's identity, refining the logo, building out a full brand system, and designing and developing their WordPress site. Also delivered documentation to help the team maintain and grow the site on their own.

5

Creatives led end-to-end

5 weeks

kick-off to delivered